Why Brands Should Hire Plus-Size Content Creators for UGC

User-generated content (UGC) has become one of the most effective tools for modern marketing. It’s authentic, relatable, and speaks directly to consumers in a way that traditional ads often can’t. However, many brands miss out on the opportunity to truly connect with a broader audience by not prioritizing inclusivity—especially when it comes to representing plus-size individuals. Hiring plus-size content creators for UGC is not just a trend; it’s a smart, impactful strategy that drives engagement, builds trust, and expands your customer base.

1. Reflecting Real Consumers

Nearly 70% of women in the United States wear a size 14 or above. Yet, representation in advertising and social media still skews toward thinner body types. By working with plus-size content creators, brands can better reflect the diversity of their actual customers. This authenticity resonates with audiences, showing that your brand values and celebrates all body types, not just a narrow standard of beauty.

2. Building Trust Through Relatability

Plus-size content creators bring an unmatched level of relatability to UGC. When potential customers see someone with a similar body type wearing your clothing, using your products, or experiencing your services, it builds trust. They’re more likely to think, “If it works for them, it’ll work for me, too.” This emotional connection is powerful and can turn casual viewers into loyal customers.

3. Driving Sales in Underrepresented Markets

Brands that fail to include plus-size representation miss out on a lucrative market. Many plus-size shoppers feel overlooked by mainstream advertising, leading them to seek out brands that prioritize inclusivity. Plus-size creators have highly engaged followings of like-minded individuals who trust their opinions. When these creators showcase your product, their audiences see it as a genuine recommendation, making them more likely to purchase.

4. Enhancing Brand Image

Inclusivity is no longer optional—it’s an expectation. Hiring plus-size content creators signals that your brand is forward-thinking and inclusive, which is a significant factor for modern consumers. A 2021 study by Deloitte found that over 57% of consumers are more loyal to brands that commit to diversity. By partnering with diverse creators, your brand not only enhances its image but also fosters goodwill among a wide range of consumers.

5. Gaining High-Quality, Creative Content

Plus-size content creators are professionals who know how to tell compelling stories through their content. Whether it’s styling outfits, sharing lifestyle tips, or creating tutorials, they bring unique perspectives and creative energy that enrich your brand’s UGC library.

Conclusion

By hiring plus-size content creators, brands can embrace inclusivity, build trust, and tap into an underserved market. It’s more than just good business—it’s a way to connect meaningfully with consumers and demonstrate that your brand values all people, regardless of size. Inclusivity is the future of marketing, and plus-size creators are leading the way.